A Trusted Industry Partner
In less than 2 years, the first wave of consumers will be shopping for subsidized medical coverage through a health insurance exchange.
The challenge for many health plans is that they simply do not have the capacity to manage all the moving parts that the health insurance exchange participation will require. Internal health reform assessments are underway at many carrier organizations are revealing existing weaknesses in such crucial areas as enrollment, eligibility, premium collection and renewal and retention programs. To succeed in a health insurance exchange environment, plans must not only strengthen these key areas, but they must also build in the flexibility required to customize them according to individual sate requirements.
Go-To-Exchange Strategy
HealthPlan Services’ Go- To -Exchange strategy not only brings the technology that is needed to meet the needs of the individual state exchanges but the scalability to take products to the private exchanges as well. Go-To-Exchange provides comprehensive management of administrative and technical needs of health plans participating in state exchanges. ExchangeLink eliminates your exponential expense of building interaction with every exchange. On the administrative side, this includes:
- SalesLink, which supports customer acquisition through precision marketing, enrollment, underwriting, welcome kit issuance and commissions
- ServiceLink, which provides in-force administration, member billing, tax credit/subsidy collection, premium reconciliation and customer service
- LoyaltyLink, which delivers improved retention through advanced analytics, market analysis, cross-selling and renewal plan option during open enrollment
For some carriers, the financial and human resources required to close business process gaps in time to launch effective health reform exchange programs simply do not exist. For others, diverting necessary resources from other core programs is a strategic non-starter. Carriers will be able to leverage the expertise of HealthPlan Services’ ExchangeLink to ramp up and administer a profitable exchange line of business. For more information contact us.